With three models styled in sophisticated, tailored suits, we explored locations near the water, using the natural elements of the region to complement the collection. The textures and colors of the rocks, combined with the soft coastal light, created a perfect contrast to the sharp, elegant lines of the suits.
The concept centered on a new vision of masculinity—one that balances hard work with introspection. The imagery captures a man who thrives in his corporate life yet retreats to the serenity of nature to recharge and find balance. This duality of strength and sensitivity was reflected in both the setting and the styling, creating a campaign that is as grounded as it is refined.
