Emergem – Mother-of-pearl gems

Discover my photo campaign designed to magnify the unique radiance of these multifaceted gems: Gaspésie jewelry crafted from mother-of-pearl.

Emergem nacreous gems are the result of a revalorization initiative by Caco3 Biotech, which uses the mother-of-pearl from local shellfish fishing in Gaspésie to create these jewels, thus offering a second life to this marine raw material.

The campaign aimed to create images that resonate with the product's original natural environment. To achieve this, I explored the juxtaposition of textures, staging the finished, polished product alongside the raw aspect of the materials used in the set design, thereby highlighting the transformation and authentic provenance of the gems.